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Hennessy X.O taps director Nicolas Winding Refn to create
a sensorial journey for its new Odyssey campaign.
EACH DROP OF HENNESSY X.O IS AN
ODYSSEY
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SKETCH & ICONS
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ELEMENTS & COMPOUNDS
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FLUORESCENT INK
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ABOUT
an unexpected journey
for its new Odyssey campaign
Hennessy X.O is proud to inaugurate its new Odyssey campaign with a sensorial journey by film director Nicolas Winding Refn. For the project, Hennessy granted the director of “Drive” carte blanche to explore and express a universally subjective theme:
the sensation of Hennessy X.O.
Re-interpreting impressions described by Hennessy Comité de Dégustation, Refn weaves a rich tapestry illustrating the cognac’s taste and feel. The result perfectly depicts the spirit of the campaign’s storyline, “Each drop of Hennessy X.O is an odyssey.”  
 
True to Refn’s mysterious and conceptual signature, this striking narrative quickly pierces a smooth veneer and flows through a dreamscape of color, texture and elements such as water, earth, fire and metal. Through a topography of flowing liquid and gentle curves, the director evokes Hennessy X.O’s hidden facets and offers powerful images that capture such intangible sensations as a cascade of flavours.

“Taste is a powerful sense” the director Nicolas Winding Refn notes. “Experiencing certain tastes creates the sensation of a journey. The complex flavours in Hennessy X.O excite the palate and offer rich contour and contrast, opening the door to unique experiences.”

An invitation
to awaken the senses
Inspired by the Hennessy Comité de Dégustation’s profound know-how, the film articulates seven tasting notes
into distinct chapters that flow seamlessly into one another. While these seven chapters represent the Hennessy X.O
odyssey, ultimately, as the tasting committee observes, every perception varies depending on palate, experiences
and vision of each individual.

Hennessy X.O ODYSSEY
CAMPAIGN
The Odyssey campaign spots by Nicolas Winding Refn were produced in 15-, 30-, 60- and 98-second versions
and are accompanied by a seven-visual print advertising campaign and additional support in the form of
a digital immersive experience, an animated visual and a 360° making-of.

ABOUT
HENNESSY
From its seat in the French region of Cognac and throughout its 250-year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer.

Hennessy’s longevity and success across five continents reflect the values the Maison has upheld since its creation : the transmission of a unique savoir-faire,
 
the constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development.

Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts the most iconic, prestigious Cognacs Maison.

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